Complete Collection of Trademark Naming 。 The trademark name is not only a simple and easy to remember symbol, but also a marketing tool to seize the market and win the competition. It contains huge commercial value and energy, and helps a brand gain lasting charm. It is a top priority to choose a name with marketing power to empower your career. The following is a great collection of brand names prepared by Tan Ming for you. I hope it can help you.

Trademark name collection

In the final analysis, brand name is to meet the outstanding positioning selling points, even the pain points of the market. How to choose the right name? Please read on and share the principles and techniques for selecting brand names.

Brand name collection - Creative 2021 brand name collection

The name of trademark is business war

1、 A Complete Collection of Trademark Naming: Methods, Skills and Principles of Naming Trademark Products

1. For works with complete trademark names, four simple naming standards are easy to identify, read, write and remember

An important standard of a good brand name is communication. Sticking to the uniqueness of obscure words and citing ancient books and legends is not conducive to the spread of business information. Naming your brand with a name that is easy to read, recognize, write, and enter is a basic requirement to reduce the difficulty of customer groups in interpreting and using brand information, so that people can easily spread your brand.

2. Collect brand names, highlight brand positioning, and convey brand value

Concisely connect the brand name with the characteristics, efficacy or value of the product. Make clear the information directly and positively to customers, and create the first impression of business opportunities. For example, commodity lala is a freight service at a glance. Nongfu Spring connects people, and it is also a product based on mineral water.

Creative 2022 Brand Name Design Collection

Brand names should highlight brand positioning and convey brand value

3. The brand name collection is large and complete, and easy to express

Brand communication and name are also very important principles. Review them and see that all the brands you can remember in your mind are easy to remember. Speaking of today, the name should be more in line with the spread of modern characteristics. Therefore, when choosing a brand name, you can try more "reduplicated words", such as "Didi Taxi" and "Dangdang", which can easily form a striking name. The name of Shangtang is a leisure food brand with plum blossom as the main character, called Bomei. Not only the use of overlapping words, but also the pronunciation of words, making the brand fit cute and lively.

4. Complete list of trademark naming, animal and plant trademark naming.

As the name implies, animal products or plants are used as brand names of enterprises. This is a common creative design method for comparative analysis, which is not only friendly, but also memorable, and improves the quality of the information dissemination environment. Taking animal and plant names as brand names can make Chinese consumers feel familiar and thus reduce the cost of risk management personnel, because most of China's animals and plants have been recognized since we were at school, and their meanings and habits are basically familiar.

For example, "Douyu", "Tmall", "Tuniu", etc., first, animals and plants have their own image characteristics, which conform to the product positioning; Second, compared with other names, animals and plants are easier to remember by the audience, making the brand name specific and deepening the impression of customers on the brand.

For example, in Alibaba, the advantages of using animals as the main image of brand and trademark names are so overwhelming that it is easier for people to understand Cainio and Ant rather than talk about Alibaba's large logistics structure or large financial enterprise groups. This is also the reason why Alibaba voted for animals, such as "Flat Head Brother" (honey badger), "Black Horse", "Deer Ban" and "whale watching".

Trademark Register - Creative 2022 Trademark Register

Brother Flat Head Semiconductor is named after the honey badger.

5. The trademark is named as a complete collection, which quotes the classic words of Chinese culture

The name of the trademark product quoted from classics can make people feel that their brand development is very meaningful. We can compare the familiar poetry culture or a classic from the public and choose a suitable brand name, which makes people feel not uncommon but also a little strange. However, they cannot fail to violate the four easy principles mentioned above and pay attention to good communication. For example, the origin of Baidu comes from "searching for him in many places".

There are many ways to name trademarks, such as numbers, foreign languages, slang, coinage, etc., which can be seen in other articles about trade name exploration.

Complete Collection of Trademark Naming and Case Analysis of Trademark Naming

Sohu

Take the fox for example. In 1995, I graduated from Massachusetts Institute of Technology and returned to China, Zhang Chaoyang, and founded an information technology company called Aitexin. The next year, the company's website was established, part of which was classified search, renamed "Search". Sohu changed its name in November 1997, when it was the company's second round of financing. Considering that fox symbolizes alertness, flexibility and wisdom in the world and Chinese culture, "Sohu" came into being.

Shiseido

Shiseido is a famous cosmetics enterprise brand in Japan and the United States. Its companies operate and develop a variety of skin care cultural brands of learning cosmetics products. The word "Zisheng" is taken from the "Supreme Kunyuan, all things are Zisheng" in the Book of Changes. This sentence expresses the praise for the earth, which breeds a new life and creates new value. Businesses also want to borrow the professional name "Shiseido" to reflect their spirit and concept of continuous research, discovery and creation of new values.

Brand name collection - Creative 2021 brand name collection

Pear brand trademark mobile phone

Pear

Evidently borrowing the name of Apple's mobile phone, the pear homophonic "walk" means that the mobile phone can be inseparable from the body. It is named after such a popular fruit, which is easy to remember and serves as a brand promotion point.

Complete collection of trademark names, creative 2022 trademark names

A good name comes from strategy, not imagination. The following names are for demonstration and learning only. If there is any reference, carefully check whether it conforms to your brand management positioning.

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