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home page > > Common method of company naming - free collection of complete works

Common method of company naming - free collection of complete works

Source: Enterprise Second Brother Author: Qi Erge Time: April 21, 2022 13:58 Views: 873

The newly established company must let one person have a memory point and be able to remember the company quickly. The company name is the best breakthrough. The company name should not only clearly express the content of the company, but also have connotation, so that customers can understand the company's positioning. Therefore, the second brother of the enterprise has prepared the following contents to have a look at these good company names.

Common methods for naming companies

International Nomenclature of Persons and Place Names

Many companies will name their companies after people or places. Because people's names and place names have special meanings, the names of companies and enterprises often named by people's names and place names, although seemingly simple, are loud and generous with rich meanings.

There are many such company names. It is named after Changjiang Group, Tsingtao Beer, Yanjing Beer, Fenjiu and Moutai. The company named after its name includes Chaozi Scissors, Zhang Hengchun Pharmaceutical, etc.

2、 Allegorical method

Its core cultural connotation is the implication of the company's name, which mostly uses words with different and better meanings, such as Xiang, Kang, Fu, Tai, Heng, Xing, Qing, He, Fu, De, Long, etc. For example, in Beijing, China "Quanjude" roast duck and "Laofengxiang" silver ware house in Shanghai use these traditional auspicious words. In addition, in the long process of naming, there have also been some related industry habits that have gradually developed, such as the pharmacy uses "Ren" and "Tang", "Tongrentang", "Huairentang", etc.

3、 Phonological nomenclature

Phonological naming is mainly planned from the perspective of phonology. This method judges the name of a company according to its pronunciation, and seldom considers other factors. The most famous representative is "Coca Cola". "Coca Cola" is the two cold words of Coca Cola and "Cold Coke", both of which convert the letters k and d into a. The word "Coca Cola" itself has no meaning, but its letter structure is very interesting. Not only can you write well and read easily, but you can remember your name immediately. The biggest feature of the name "Coca Cola" is that it does not pay attention to the meaning of the word, but only pays attention to the loud pronunciation, which is easy to read and remember. So, this very personal and creative name has spread to almost every corner of the world until today.


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