Characteristics and problems of company naming : Everything is famous, so naming the company is the first step for the company to pass the registration. The company should follow the relevant national laws and regulations, such as the Regulations on the Management of the Enterprise Product Name Registration System, the Rules on the Prohibition and Restriction of the Use of Corporate Cultural Names. Therefore, we do not name the company as we want. Next Second Brother I have sorted out several main features of Chinese company naming. Let's take a look.
1、 Meaning of naming the company
The most important meaning of a company name is to spread and promote, so that it can be recognized by consumers more quickly and better. Therefore, a good company name will certainly contribute to the long-term development of the company.
The company name is not only the premise for China to obtain a business license, but also the symbol of the limited company. It represents the image of our company, implies auspicious and catchy names, and can leave a deeper good impression in the hearts of customers, which helps to improve the company's promotion activities and brand. Therefore, the importance of company naming is self-evident, and entrepreneurs must not be hasty.
2、 Relevant regulations on naming characteristics of the company
1. It is required to comply with relevant information laws and regulations, the Provisions on the Registration and Management of Enterprise Product Names and the Rules on the Prohibition and Restriction of Enterprise Names
2. The company name has fixed components: administrative division, brand scale, industry characteristics and organizational form. The number of characters in the brand size is 2-4, which is too long to seal, invoice, plaque, etc.
2. There is a key point in the name of this company: the original name is better. According to the regulations, the company name shall not be the same as the name of the same registered industrial enterprise within the jurisdiction of the same registration authority. If it is repeated, it shall not be rejected.
3、 Company Naming Skills
1. The name should be auspicious and meaningful. It has positive energy to use words, words or idioms with good meanings, such as Ding, Wang, Gui, Xing, Qing, Tai, which are common auspicious words in enterprises
2. Use the place name as the company name. It usually needs to have a high degree of recognition, which is easy for consumers to remember, such as the information of Huanghe Group Co., Ltd., Taishan Group Management Company, Jialing Motorcycle Company, Zhujiang Group Finance Company, Zhangjiajie Tourism Development Company, Emei Mineral Beverage Company and other marketing projects.
3. English transliteration/homophonic name method. Now many people will consider the company name to help promote products to the international market. For example, the name of Sitong Group is taken from the English stone homophone, which means stone, just like stone, goes to the forefront of high-tech influence.
4. It is named according to the characteristics of the product or service. This method can let consumers know what your company does at a glance, and it is also easy to remember. For example, "Wuliangye" and "Luzhou Laojiao" are named according to their products. They are obviously companies engaged in liquor business and can even be registered as trademarks.
Characteristics and problems of company naming ： It can be seen from the above that there are certain methods and skills for the company to name, and the company name with positive energy can make Chinese consumers remember more deeply.
