The development of the instrument industry in China has always been optimistic, especially for NDT instruments. Many products are monopolized by foreign countries. Many entrepreneurs want to realize the dream of mastering high-tech development of precision instrument industry. Many powerful bosses have also begun to collect information on the naming of instrument companies and prepare for a name suitable for brand marketing, Today, the second brother of the enterprise will recommend it to you who have dreams.
1、 The naming method of instrument companies suitable for brand marketing
1. "Less, short, loud": try to have fewer words, fewer strokes, and the font structure conforms to aesthetic principles, so as to facilitate writing and memory. In the same information transmission process, the shorter the product name, the better, the shorter the advantages. Therefore, the product name generally does not exceed four syllables, because words with few strokes are easy for the public to remember, and "less, short and loud" is one of the conditions for determining the success of the name.
2. The first thing to read: it has a crisp and neat effect. If the name is incoherent, it will also affect the communication effect. Be different so that others can remember your company's name.
3. The implication should be righteous, without indecent harmony.
4. The name should be loud and easy to hear: it should conform to the rules of phonetics, with beautiful rhythm and cadence. If the name is all in flat voice, the name sounds rather flat and has no sense of rhythm. If all the characters belong to Qusheng, it takes a lot of effort and sounds monotonous. Therefore, the name is composed of two tones, one tone and the other tone, which produces rhythmic and harmonious beautiful musical effect and is pleasing to the ear.
5. Do not infringe on the exclusive right of similar enterprises to use their product names. If you are linked to the name of a large foreign company, someone will find your product.
6. Product information discrimination: the pronunciation and meaning of an instrument company name will affect consumers' preconceived intuition or feelings. Consumers generally have an intuitive judgment about the name of a new contact: its name should be a kind of commodity. The naming of an instrument company involves the concept of the product, the role of the product, the special performance of the product, the market positioning, the use method, the satisfaction degree brought to consumers, the relationship with competitors' products, the media communication plan, the relationship between the product and the company name and the existing trademark, etc.
7. Consistent image. The products of an instrument company should have the same image as its enterprise, and the name of the product should not contradict the company's industry. NIS design name can achieve the goal of image unification.
8. A proper name is used for its own purpose. It should be a foreign model to make customers feel that this company seems to be doing a lot of work and has great strength.
The name is the exclusive symbol of things. Only when the name matches the reality can it accurately reflect the characteristics of things. Only when the name meets the reality can it make people feel comfortable. The Langu people mean that "the name is right and the words are right". Therefore, the important principle of naming is to "keep the name true".
9. Conform to customers' preferences and do not violate local culture, customs and taboos.
2、 Naming Skills of Instrument Companies Suitable for Brand Marketing
1. According to the target market
If an instrument company wants to become a brand, it must first be known and recognized by the public, so it is important to open the market. As a product leader, he must first understand what the target customer groups are, determine the marketing target by customer groups, and make people accept it through the visualization of the brand name, The so-called brand name visualization is to be easy to understand and have connotation, and its connotation is the image value of the product.
2. Named after the function of the product
The product form positioning and brand naming of the instrument company is both a positioning and an appeal. For example, "white plus black" cold medicine divides "the color of cold medicine into white and black forms", and based on this external form, it has reformed the traditional way of taking cold medicine, established a new positioning strategy, and through "taking white tablets in the day, taking black tablets at night" Position different brand form characteristics and appeal points. It has opened a new market competition process.
3. According to the product consumption experience
Each instrument company's product has its special function, which is the value of the product. When naming the product, we need to determine the product value orientation based on this. Starting from consumers' psychological and physical feelings, we can understand what kind of consumption feelings this product can bring to consumers, so as to establish the competition point. The purpose of luring consumers can be achieved through physiological and psychological induction, so this naming is very successful. On the one hand, it shows people its brand attributes and starts a positioning process, and on the other hand, it can also give consumers a temptation, expectation or commitment, so it has a great marketing power.
4. Name of consumption concept
In a society where multiple concepts dominate consumers, "consumption concept" is a choice tendency and mode of people's daily consumption. What many brands want to bring to consumers is an idea, which itself becomes the starting point of their market positioning and naming.
3、 Instrument companies should have a good name
Beautiful Instrument Company Badite Technology Instrument Company
Blue Butterfly Instrument Co., Ltd. Kepuan Instrument Co., Ltd
Shengli High Instrument Co., Ltd. Kehe Instrument Co., Ltd
Horace Instrument Co., Ltd. Cohen Instrument Co., Ltd
Aurora Instrument Co., Ltd. Boerzhuo Instrument Co., Ltd
Mingguan Instrument Company Huayan Instrument Company
Yingyu Instrument Company of Bangsai Instrument Company
Ruilongda Instrument Co., Ltd. Haiyue Instrument Co., Ltd
Huadeli Instrument Co., Ltd. Huien Instrument Co., Ltd
Yusheng Instrument Company Color Card Instrument Company
Hexi Instrument Co., Ltd. Meiyi Instrument Co., Ltd
Barghorton Instruments Aisik Instruments
Bonnor Instrument Co., Ltd. Shenghongda Instrument Co., Ltd
Fuguang Instrument Co., Ltd. Lingdu Technology Instrument Co., Ltd
Qixin Instrument Credit Suisse Instrument Co., Ltd
Tianlong Instrument Co., Ltd. Boxin Instrument Co., Ltd
Guoyi Yongxing Instrument Co., Ltd. EPON Instrument Co., Ltd
Rongguang Instrument Company Tuoken Instrument Company
Yilong Instrument Co., Ltd. Jingbo Technology Development Co., Ltd
Leyu Instrument Company Ainiu Instrument Company
Hengyinuo Instrument Co., Ltd. Tengtai Instrument Co., Ltd
Shili Precision Instrument Co., Ltd. of Shuolian Instrument Co., Ltd
Hengcheng Technology Development Co., Ltd. Bosheng Instrument Co., Ltd
Deluxe Instrument Co., Ltd. Xinfei Instrument Co., Ltd
Qingke Precision Instrument Co., Ltd. Teck Instrument Co., Ltd
Kebang Instrument Co., Ltd. Huaiyuan Instrument Co., Ltd
Hongyuan Instrument Company Gesima Instrument Company
Jiaxun Electronic Instrument Co., Ltd. Tuoying Instrument Co., Ltd
Hengyun Instrument Company Tuopai Technology Instrument Company
Jingmiao Precision Technology Instrument Co., Ltd. Ruifa Zhongxing Instrument Co., Ltd
Ruipeng Technology Instrument Co., Ltd. Weiting Instrument Co., Ltd
Aida Instrument Co., Ltd. Bangken Instrument Co., Ltd
Shenghui Instrument Co., Ltd. He Vaporized Glass Instrument Co., Ltd
Futurer Scientific Instrument Co., Ltd. Jinlunte Instrument Co., Ltd
Ruijue Instrument Co., Ltd. Ruiyuankang Technology Instrument Co., Ltd
Core Qiheng Scientific Instrument Co., Ltd. Tiandi Instrument Co., Ltd
Jingsen Instrument Company Xintong Instrument Company
Zhengxin Instrument Co., Ltd. Shuniu Instrument Co., Ltd
Lingkui Instrument Company Jinglan Instrument Company
Zhisheng Instrument Co., Ltd. Bangze Instrument Co., Ltd
The above is the complete list of instrument companies. Brand instrument sales brands should have a good name. I hope this article will be helpful to everyone. If you have already figured out the company name and want to know whether the industrial and commercial verification can be passed, please click here: Name verification website 。 For interaction with us, please pay attention to Qierge222, which is more convenient for the company to name, verify, test, and generate business scope!
The entry for naming an instrument company suitable for brand marketing: Company Name Query
