Brand companies have their own intellectual property rights such as registered trademarks and have been officially recognized as well-known trademarks. To develop their own brands, they need to establish strong influence. At the beginning of the company's establishment, they should consider having a brand name with good meaning, How to name a brand company ? Today, the second brother of the enterprise is here to answer questions for you who have dreams.
How to name a brand company? Positioning your brand should first start from the following three points:
1. Using the 3c method, from the perspective of the enterprise's micro environment, the brand positioning is determined through the three dimensions of consumers, competitors and the enterprise's own characteristics.
2. Using the SWOT analysis method, also known as the opportunity crisis analysis method, the enterprise's development direction and brand positioning are determined through the analysis of the enterprise's internal and external environments, specifically through the analysis of internal strengths and weaknesses, and the study and judgment of external opportunities and potential crises.
3. With competitors as a reference, study the brand positioning of competitors to establish their own brand positioning.
How to name a brand company? Brand positioning is a commercial decision made by an enterprise on the basis of market positioning and product positioning on the cultural orientation and personality differences of a specific brand. It is the process and result of establishing a brand image related to the target market. In other words, it refers to determining an appropriate market position for a particular brand, so that the goods occupy a special position in the hearts of consumers.
The above is how to name a brand company? First, we will analyze all the contents from the brand positioning. I hope this article will be helpful to you. You are welcome to continue to pay attention to the second brother of the company in the continuous updating of more dry goods knowledge of the company's business.
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