Trademark is a part of intangible assets of an enterprise, which is very valuable to the enterprise. The registered trademark of an enterprise can make consumers better understand the brand and be more easily trusted. But do you all know the value of the trademark? How to judge the value of trademark registration?

We can first look at trademarks in two ways. One is trademarks in normal use, and the other is unused trademarks. What are the values of trademarks?

Cost value of trademark registration

The cost of trademark registration is generally divided into two parts: official fees and agency fees. The agency fees are determined by the trademark registration agency. Due to different service contents, the agency fees required will be somewhat different, which is normal. Generally, the domestic cost is about 1000 yuan.

Time value of trademark registration

Under normal circumstances, the legal time for trademark registration is 12 months. A year's time means a lot for start-ups. One year earlier than one year later, what may be missed is not just a matter of time, but an opportunity and outlet. One year for self registration and one year for purchase of an idle trademark. This time cost is different for different enterprises, and the fluctuation of value is often determined by urgency.

Use value of trademark

Trademarks are used exclusively, that is, they are exclusive. A good trademark name has a natural value from the day it is successfully registered. It can enable the holder to gain great attention from the natural flow of the whole industry. Such a trademark often reflects the specific characteristics of an industry or has a wide range of consumer concerns. Such trademarks have great value, but at the same time, such trademarks are also very likely to become industry common names and lose their significance.

For example, the "coffee partner" trademark registered by Nestle on coffee flavoring and other products is a direct description of the quality, function, use and other characteristics of such products from the meaning of the Chinese character "coffee partner" itself. As a trademark, it can reflect the characteristics of the industry and has great value. Therefore, Yunnan Coffee Industry Association requests to cancel the trademark registration of "Coffee Companion". It is believed that "coffee partner" is a common name in the industry.

The Expandable Value of Trademark Registration

In the process of using trademarks, enterprises tend to constantly explore the meaning behind trademarks with the development of enterprises, or attach corporate culture, stories, ideas, etc. to trademarks in an appropriate form for publicity and promotion. So this requires that the trademark itself has good "scalability", whether in Chinese, letters, graphics or combinations, there is enough space for users to explore and expand. Trademarks with extended value often have rich meanings, which can connect and associate consumers with products.

Trademark registration also has a premium value

This is a floating indicator, including two parts. One is the premium amount that the holder expects to obtain, and the other is the premium amount that the market can generally accept. When the two reach a balance, the transaction amount can be determined.

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