Nowadays, in the information age, eye economy and advertising of companies or products are very important. As we all know, many companies are willing to spend a lot of advertisements on several well-known television stations. Good advertising can help companies achieve good revenue. People rely more and more on advertising companies. The prospect of advertising companies is very good. But if you want to set up an advertising company, you must first consider a good company name, because the advertising company itself is advertising. Therefore, the name of the advertising company is of course about creativity and artistic conception. It is not easy to get the name of an advertising company. The following second brother has collected some knowledge of advertising companies for your reference.

How to name an advertising company

1. Personality and fashion

The purpose of the advertising company is to let the public see the unique charm of the company and its promoted products, so that everyone can feel the beauty and value. Therefore, if the name of the advertising company is too dull, why not attract most friends to criticize their eyes? How can they make money?

2. Step 2. be concise and to the point

Simple and clear mainly include the number of words such as name and stroke of name. The number of subject words should not exceed 4, because according to research, people remember the name of a thing, more than 4 words are the easiest to remember, and the strokes of the words should be simple and not too boring, otherwise it is not easy to remember, which has an impact on later promotion.

The key is to have a harmonious pronunciation and smooth speech without distortion. If the pronunciation of the name feels awkward, then how to let others remember your shop? Don't, the name is bad mouth is taboo.

4, to reflect its role

The main goal of advertising companies is enterprises, and the purpose of companies looking for advertising companies is to enable companies to move to a higher stage and obtain more people's knowledge and transactions. Therefore, the role of advertising companies is planning, communication, marketing or production, but it is not trade or commerce. Therefore, the suffixes of general advertising companies will be combined with planning, communication, production and other words. If the company has a wide range of businesses, you can add them directly. In the form of "* * advertising company".

5. Consider competitors

This name should be unique. If the same industry or big brand company has this name, you must have a different name, otherwise it is easy to confuse, which will have a serious impact on the company's brand strategy.

6. Consider five elements

Naming needs to be determined by combining the five elements of the industry and the founder. If these five elements are unlikely to be detrimental to career development.

Naming principles of advertising companies

1. The company name shall be positioned accurately

Ingenious conception and outstanding characteristics. A brand name with unique characteristics and charm should reflect the advantages and characteristics of enterprise products and show unique charm in design& ldquo；。

2. When the company name is new

God's name should be perfect. Corporate culture is a culture of life, a culture of rapid development, a culture of wisdom, and a culture of keeping pace with the times. The core driving force of corporate cultural leadership is the name of the company. Forever youth, whose foundation is evergreen and whose financial resources are rolling, is called corporate culture. Lao Niu broke his car. The name is not clear. The goal is not to reach the level of stone, nor to make money.

Article 3: The background should be smooth and the financial background should be clear.

The landscape has sense, grass and trees know meaning, everything has spirit, and interaction produces benefits. 4. The starting point when the company name is high

Establish a good corporate image, starting from the brand. The name of the company must transcend time and space, lead fashion, be novel and unique, and stand out from the crowd; The name standing at the top can play a role of shock and stimulation, will set off a thousand waves, quickly expand the market, win customers, and stabilize consumer psychology.

5. The name of the company should conform to the company's philosophy and service purpose, which will help shape the company's image.

For example, the "Blue Bird" in the Blue Bird Building is like an island in the blue ocean. It is quiet and peaceful. It provides a place for people to suffocate and dump bluebird to consumers. Feel "rdquo;" and establish a good corporate image.

Naming principles of advertising companies

Patent: Advertising companies must have their own proprietary concepts to innovate in the market.

Unity: The name of the advertising company must be consistent with the image set by the company, and must not conflict or contradict each other.

Communication: The name of the advertising company must be concise, clear and easy to remember, easy to read and easy to remember for communication.

Identification: a company should be different from other companies of the same type, with its name, requirements of the original meaning, requirements of avoiding the company and people who can see it at a glance.

Taboos of naming advertising companies

Avoid polyphonic characters

The use of polysyllabic words, such as singular words, will bring great inconvenience to people's phones, and its meaning is not clear enough. Naming with a polysyllabic word makes it easier to feel overwhelmed when the name has two or more pronunciations. For example, Lehai Restaurant, where "Le" has two readings, one reading LE and the other reading YUE, makes people wonder what is better to read. The following words have two readings: XING, HANG, SHENG, XING, CHONG, ZHONG, QIAN, XI, CHAO, ZHAO, etc. Of course, we don't mean that you can't use polyphonic characters. But at least make sure that others can identify their pronunciation and not mispronounce it.

Avoid malice

For example, you are engaged in the manufacturing and sales of cosmetics, so you want to sign in "Heyin" as a trademark, so that consumers can buy in their names. Then you can enter the Trademark Office, but you are losing it! Since the word "harmony" is not only the same as drugs, it clearly violates the so-called "good customs" principle.

Avoid using some words

Brand names are for consumers to call, and the popularity of this word should be taken into account. Unfortunately, some brand names also have some very serious problems. Don't mention that ordinary people don't know a cold name. I'm afraid even college teachers may not know everyone.

No sense of meaning.

Concealment means that the voice is too profound for others to understand. Just like using cold words, the meaning is good, no one understands it, and the meaning is also bad.

For more information on the naming and verification of the company, please pay attention to the second brother of the company.