The "names" of enterprises and their products have a direct impact on consumers' purchase. The quality of enterprise product naming is closely related to product sales. Proper naming can expand influence and increase sales; Improper naming may reduce sales. Yamaguchi Yamaguchi, a Japanese scholar, said, "What are the conditions for selling goods now? First, naming, second, publicity, third, management, and fourth, technology." He listed naming as the first condition for best-selling goods. He added: "A name that can indicate the characteristics, usage and performance of a product can often determine whether the product is popular."
Naming new products is a challenging task, which is a real watershed of wisdom condensation and creativity. This is because many famous products were born, and also because they magically promoted the growth of a new category. For example, this is true of products such as Shangwutong, Master Kang and Back to Back.
The naming of products should adapt to the bright rhythm of the economic life of the times and improve the loudness; The naming of products should be easy to spread and not be confused; The naming of products should be novel; The naming of the product should give people an artistic sense of beauty, so that people can achieve the purpose of memory in the pleasure of appreciating exaggeration and skillful metaphor.
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