1. Nomenclature of functional characteristics
Many companies name companies or products according to their characteristics. This naming method is direct and clear, so that people can understand the functions and features of the company or products at a glance. For example, "smart accounting" is easy to read and remember, and easy to build an excellent brand.
2. Allegorical nomenclature
The core of the allegorical naming method focuses on the meaning of the enterprise name, and most of them use words with beautiful meanings, such as Xiang, Kang, Fu, Tai, Heng, Xing, Qing, He, Fu, De, Long, etc. For example, Beijing's "Quanjude" roast duck and Shanghai's "Laofengxiang" silver tower are all used with these auspicious and beautiful words.
3. Alias and slang nomenclature
In the long-term business process, many enterprises have high social influence and have formed their own brands imperceptibly, although they do not have formal and clear trademarks and brand logos. These brands are mostly colloquial slang, but also have nicknames such as Tianjin "Goubuli" steamed stuffed bun, "Daniang Dumpling", etc.
Although these brands do not have specific brand logos, they also have the role of brands due to the wide influence of these colloquial aliases. Therefore, operators simply take this as a name to expand their influence.
4. Nomenclature of names of persons and places
Many other companies will name their companies according to the names of people or places. Because the names of people and places have special meanings, the names of companies and enterprises often named after people and places look simple and simple, but the names will be loud and generous, and the meanings are also very rich.
For example, Li Ka shing's "Yangtze River Group" is named after a place name; "Pockmarked Wang" scissors are named after people.
5. Nomenclature of raw materials
The naming of raw materials refers to the naming of raw materials of products, which is a special naming method characterized by unique personality and eye-catching. There are many companies and products named like this, and the most famous one is "Wuliangye". "Wuliangye" is a famous liquor brand in China. It is brewed from five kinds of grains, namely sorghum, corn, wheat, rice and glutinous rice, so it is called "Wuliangye".
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