We say that "no rules, no radius" is the same for naming companies. As an intangible asset of an enterprise, the company name is also recognized by the enterprise for its importance. What are the requirements and rules for the naming of registered companies that we should pay attention to?

Seven requirements for naming a registered company

（1） The name of a company shall not contain the following words:

1. It is detrimental to the national and social public interests;

2. It may cause deception or misunderstanding to the public;

3. Names of foreign countries (regions) and international organizations;

4. Names of political parties, Party, government and military organs, mass organizations, social organizations and army numbers;

5. Foreign characters, Chinese phonetic alphabet, Arabic numerals;

6. Prohibited by other laws and administrative regulations.

（2） The name of the company shall be in Chinese characters conforming to the national standards.

（3） The name of a company's legal person shall not contain the name of any other legal person, unless otherwise stipulated by the State Administration for Industry and Commerce.

（4） The company name shall not contain another enterprise name. The name of a branch of a company shall be preceded by the name of its subordinate company.

（5） Only one company name is allowed to be indicated on the company's business license.

（6） The company name shall not be approved under any of the following circumstances:

1. The name and trade name of the company in the same industry approved or registered by the same industrial and commercial administrative authority, except for those with investment relationship;

2. Same as the original name of other companies whose name has been changed for less than 1 year;

3. The same name as the company whose registration has been cancelled or whose business license has been revoked for less than 3 years;

4. Other violations of laws and administrative regulations;

（7） If the company name needs to be translated into a foreign language for use, it shall be translated and used by the company itself according to the principle of literal translation, and it is not necessary to report to the industrial and commercial administrative authority for approval and registration.

Rules for naming registered companies

First, five elements circulation

The name of the registered company, whether in Chinese or English, has mathematical and symbolic meanings. All of them have the four laws of birth, restriction, control and transformation as described by Taoism. Whether words circulate is the key.

Second, fate is the root

The naming of the company's five elements must be the same as the fate of the person in charge of the enterprise. If they are different, the enterprise will be difficult to operate and make profits. If the five elements of the shop name are contrary to the legal person's fate, there will be more danger. The decline of the rich, the collapse of emerging enterprises, and the difficulties of large enterprises are mostly related to this.

Third, the logo of the enterprise is shaped

Triangle is called "sharp angle" in geomantic omen. A straight line running through the logo is called "piercing heart". The use of sharp logo undoubtedly adds "sharp angle" to the enterprise artificially. The bad image makes the enterprise unstable, and the competitiveness of the enterprise will go wrong.

Fourth, the names of registered companies should be coined

Each character has five lines. A good choice is that the front word will generate the back word, and the development will be more and more smooth.

Fifth, the choice of industry colors

For example, for the real estate industry, the suitable color is yellow, fire soil, and red.

Sixth, divination is famous and vicious

Both Chinese characters and English have their mathematical and symbolic meanings.

Seventh, image and meaning cannot be absent.

The eight is shaped cathode

The font can be divided into explicit and implicit levels. The surface is not auspicious enough. It needs to be analyzed by word splitting to achieve both internal and external improvement.

Ninth, brand strategic planning

Multi brand strategy, single brand strategy, endorsement brand strategy, sub brand strategy, enterprises of different stages and sizes will have different models.

Ten is brand positioning.

Four steps: analyze the industry environment; Looking for the concept of separation; Find support points; Communication and application.

Eleven is brand recognition.

Concise and clear; Rich connotation; Strong visual impact; It has the characteristics of the times; It has cultural connotation.

XII. Brand integration and communication

Advertising media strategy; Market vividness; Public relations activities; Soft publicity; Relationship marketing.

The naming of a company is very important for the future development of an enterprise, because the name of a company is not only related to the influence of the enterprise in the industry, but also related to the recognition of consumers for the enterprise after the products operated by the enterprise are put on the market. If you are not good at naming, you can follow the WeChat official account of the second brother of the enterprise: qierge222 to learn about relevant information.