When an enterprise thinks of a good name, the main problems involved are: the personality, uniqueness, smoothness and upward mobility of the name; The nature of the industry to which the enterprise belongs, the main development direction of the enterprise, and the division of national folk customs will finally give a good name with profound meaning, which will impress the public and deepen the image of the enterprise itself.
1、 The image of the enterprise name must be beautiful and auspicious, so that it can be loved.
2、 The corporate name image must be personalized and unique, so as to be easy to remember and spread, and bring about twice the result with half the effort.
3、 The name of the enterprise must be consistent with the nature of its industry. For example, the name of a computer company must not be the name of a pharmaceutical enterprise like Tongrentang.
Name enterprises and industries. According to industry characteristics and product performance, integrate the principles of Chinese characters (rhythm, meaning, shape, etc.), CI principles, aesthetic principles, geographical humanities, regional culture, age structure, and focus on the internationalization and creativity of naming. Finally, properly position, comprehensively analyze, and brew a unique style that is easy to identify and spread, Good name for enterprise development. Generally, 6 schemes are given until they are satisfied.
The enterprise name is chosen mainly according to its industry nature, product performance, Chinese character principle, CI principle, aesthetic principle, scientific principle, modern marketing psychology, referring to geography and humanity, strengthening creativity, injecting cultural connotation, proper positioning, comprehensive analysis, and innovative excellent brand names that are unique, easy to identify, spread, and conducive to enterprise development. And choose a name with auspicious meaning, better visual experience and deeper connotation for the enterprise.
All enterprises will encounter naming. For example, before the establishment of an enterprise, the enterprise needs to be named, and before the launch of a new product, the product needs to be named. However, different enterprises will have different ways of handling. Some enterprises choose a name at random, and after using it for a period of time, they find it inappropriate, and then change it. For example, after changing the name three times, a community developed by a real estate enterprise still needs to change its name, which has caused strong dissatisfaction among owners. This example illustrates the blindness of enterprises in naming from an extreme point. Some enterprises are very cautious. For example, it took nearly a year for a clothing enterprise to name its products.
In fact, the problem of naming needs to be solved carefully and follow a certain process. For example, the "three-step naming" strategy proposed by Yuanzhuo brand planning - research, positioning and naming, that is, after full internal and external research and analysis, combined with the enterprise's strategy and tactics, give the enterprise or product a clear positioning, and then combined with the comprehensive characteristics of the target market, the final naming can be carried out. In this way, enterprises can avoid short-term behavior in the naming process and repeated renaming in the later period.
One thing worth thinking about is that not only enterprises will be busy renaming due to "mistakes" in naming, but also many individuals will be busy renaming. In fact, whether it is an individual or an enterprise, the phenomenon of renaming can be said to be caused by improper "naming". However, for enterprises, improper naming is mostly due to the boss's vision, ideas, or other strategic mistakes of external naming.
In addition, the author does not agree that a person can change his or her name at will, nor that an enterprise can change its name easily, except for special reasons. Therefore, it is suggested that enterprises should not rush to success when naming, let alone register companies tomorrow. They are busy naming today. They must consider carefully and follow certain naming processes to ensure that naming can lay a solid foundation for brand building. So should personal naming.
In a word, naming is a great event for enterprises and the foundation of enterprise development. On the one hand, a good name can "walk" by itself, which shows the arrogance of the leading brand in its delicacy and ingenuity; On the other hand, good product names can sell themselves and have great sales force.
A good name that lasts for a long time must be innovated when naming the company, and do not fall into the stereotypes. The second brother of the enterprise has introduced some simple cases for you. You can search the WeChat official account of the second brother of the enterprise or search the second brother of the enterprise on the Internet if you need to consult about naming. Welcome!
