Every entrepreneur wants to give his company a loud and auspicious name Company name What should we pay attention to? What are the taboos? The second brother of the enterprise will introduce you the taboo of company naming, which will certainly help you to choose a good company name.
1、 Avoid too long
Now people's sense of time is gradually strengthened, so simplicity and generosity have become a common aesthetic standard. On the one hand, too long a company name is inconvenient to remember, and it will also have an impact on future advertising. Short and tough The name often gives people a power, which adds a lot of imagination.
2、 Obscure meanings of taboo words
The implication is that the pronunciation is too profound for others to understand. It is like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it is meaningless. The names of enterprises and companies have the functions of indicating the nature of the enterprise and suggesting the functions of the product, which requires strong readability.
3、 Avoid naming with "derogatory" words
The name of the company should be beautiful in sound, meaning and form. use The name of "derogatory" words does not meet the requirements of "righteousness and beauty", so they should be avoided. However, since ancient times, the phenomenon of naming with "derogatory" words has emerged in endlessly, which should be noted.
4、 Avoid sameness and approximation
The company shall not be named after others. Today's society is an information society. Only by creating new and unique names, can a company be amazing. The company must be named with the belief of daring to be the first in the world and striving for the first in the world. Sony, Marlboro, Coca Cola and other world famous brands were all named unprecedented at that time. Deliberately use brand names similar to famous brand names to deceive consumers and seek illegitimate gains. This practice is usually a tort, and enterprises that do so are often investigated and punished by the industrial and commercial administration department.
5、 Avoid using too many obscure words
Trademarks or company names are for consumers to know, and should have taken into account the popularity of words. However, it is regrettable that some companies also have some very serious problems in the naming of trademarks. The reason why some people use remote words to name their companies is to be special and to reduce the duplication of company names so that they can pass the industrial and commercial verification. However, it is not recommended to use too many obscure characters.
6、 Do not use polyphonic characters
The use of polyphonic characters in company naming is just like the use of obscure characters. Will affect the accurate dissemination of commodity information, will bring great inconvenience to people's calls, the meaning itself is not clear enough. It is easier to feel at a loss when a name has two or more pronunciations after a polyphonic character. Moreover, homophonic words often mislead people's understanding of trademark names, resulting in adverse consequences.
7、 Do not violate the rules, national beliefs and religious beliefs
When naming the company, the name of the company must not violate national and religious beliefs. If this happens, the products will not be sold, and people will strongly oppose it. The preferences and taboos of countries and regions in the world are different. The naming of trademarks should take full account of the living habits and psychological characteristics of people in the regions where the goods are to be sold. For words that are difficult for others to understand, or are prone to misunderstanding and ambiguity, and for words that are taboo or disliked by local people, we must carefully design and resolutely avoid the naming of export commodity trademarks. Try to choose the names of the things that are popular with the people in the main sales areas. In addition, different countries and regions have very different cultural customs, and the same animals or plants will have different symbolic meanings.
Therefore, even if it is the ultimate goal of the company's name verification, do not blindly pursue We can name the company at will and ignore the naming taboos in the company name, because if we want to change the company name in the future, it will be relatively troublesome. It is better to choose the name at one time, so we don't need to spend energy on the company name in the future.
